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While overall domain reputation sets the baseline for organic search performance, search engine algorithms rank individual URLs, not entire websites. A single high-performing article, product page, or resource hub can easily outrank pages hosted on older, larger domains if its individual link equity and contextual relevance are superior. Developed by Moz, Page Authority (PA) is a 100-point logarithmic metric that predicts how well a specific webpage will rank in search engine results pages (SERPs). The A2ZRank Page Authority Checker provides an instant, web-based diagnostic utility designed to calculate the precise Page Authority score, link equity, and backlink health of any specific URL in seconds.
To assess the broader domain strength supporting your individual URLs, analyze your root web property with our Domain Authority Checker. If you want to evaluate the direct log-scale link popularity and citation weight flowing into your target page, inspect your link metrics using our Mozrank Checker.
Page Authority isolates the ranking potential of an individual URL from its root domain, providing precise data for link building, content marketing, and technical optimization:
Pinpoints Top-Performing Assets: Identify which landing pages, pillar guides, or blog posts command the highest link equity across your domain so you can funnel that authority to emerging content via internal links.
Evaluates Backlink Acquisition Targets: When evaluating prospective guest post placements or resource page citations, checking the specific target URL’s PA ensures you acquire backlinks from pages with proven algorithmic strength rather than unranked orphan pages.
Diagnoses Link Equity Decay: Dropping PA scores often highlight broken inbound links, expired external citations, or internal architecture restructuring that inadvertently severed historical equity paths.
Streamlines Competitive SERP Analysis: By benchmarking your page's PA against the top three organic results for your primary search terms, you can estimate exactly how many authoritative inbound links are required to outrank them.
Optimizes Internal Page Funnels: Knowing your highest-PA pages allows content strategists to place high-intent conversion offers and contextual calls to action where search equity and bot crawl frequency are highest.
Precision 100-Point Moz PA Scoring: Accurately calculates page-level authority on a 1 to 100 logarithmic scale powered by real-time web index metrics.
Bulk URL Inspection: Input multiple URLs simultaneously to audit entire content hubs, e-commerce product categories, or competitor landing pages in a single execution.
Comprehensive Inbound Link Metrics: Returns total external backlink counts, linking root domains, and equity-passing citations pointing directly to the target URL.
Internal Architecture Optimization: Pairs seamlessly with site audit tools; if high-value pages have low PA, map out stronger internal pathways using our Link Analyzer and verify total link counts with our Website Links Count Checker.
100% Free & Unlimited: Perform repeated Page Authority lookups across personal blogs, client campaigns, and competitor URLs without subscription fees, registration walls, or daily limits.
Checking your URL's Page Authority takes four simple steps:
Enter Your Target URL: Paste or type the complete webpage address (e.g., [https://example.com/landing-page/](https://example.com/landing-page/)) into the input box.
Click "Check Page Authority": The tool queries live link indices to process backlink signals and compute the authority score.
Review the Authority Metrics: Inspect the generated score card displaying the Page Authority (PA), Domain Authority (DA), and linking domain tallies.
Deploy Improvements: If your PA is lower than target competitors, execute targeted link outreach and verify that your page is crawlable by testing it with our Search Engine Spider Simulator.
Because Page Authority is a 100-point logarithmic scale, scores are comparative rather than absolute. Brand-new pages start at PA 1. A PA between 30 and 50 is typical for established content on competitive websites, while scores above 60+ represent exceptionally high-authority, well-linked web assets.
Domain Authority (DA) measures the overall ranking strength and backlink equity of an entire root domain or subdomain. Page Authority (PA) measures the ranking strength of a single, specific webpage URL.
The most effective ways to boost Page Authority include earning contextual backlinks from reputable external websites with high PA, directing relevant internal links from your own highest-authority pages, and eliminating broken links pointing to that URL.